This concept is direct representation of the function of lighting. It used
an edgy and strong dark and light contrast. It is a modern approach,
that pushed the brand to a new level.
The logo is inspired by the ON signal.
The branding is based on 2 colors only: Dark Blue or Azzuro (Famous
for the Italian Soccer team) and a phosphoric green. To reinforce the
origin of the brand, we used the Italian flag on the packages and
communication material.
